User experience (UX) has long been associated with screens for websites, apps, buttons, and forms. But the principles that make digital experiences intuitive, meaningful, and enjoyable are not limited to flat interfaces. They extend into the spaces people move through every day. This is where spatial UX comes in - the intersection of UX design and architecture.

“Be creative.” It’s a phrase that gets tossed around in meetings, brainstorms, and job descriptions. Today, creativity is everywhere. Marketers use it. Engineers use it. Even finance teams call themselves creative when they find clever solutions to problems. But does creativity mean the same thing to everyone?